Animal House meets Shakespeare—the concept behind this adaptation of Twelfth Night or What You Will was simple. It opened up a lot of opportunities for fun execution, a welcome change from the stereotypical formal image of other theater posters for Shakespeare’s plays.

In the initial stages of the concept process we did a lot of sketches, as well as a brief search for other poster/playbill combinations. Most of the existing posters for Twelfth Night were done in the traditional style—script style fonts with split or ambiguously gendered faces. Nearly every poster we found had some sort of human component. While several of our sketches had these elements, we wanted to take a more subtle approach. The goal was to imply the overarching gender identity and deception motifs in the play. But how to keep it accurate and still fun?

In the end we chose to use simple illustrations and typography that would capture the playfulness of the college scene. The beer cup illustrations that appear on both the poster and the playbill are easily identifiable as a part of the college party scene. Originally these had been part of a larger scale beer pong table with the cups arranged to create competing gender symbols. By using the beer cups we were able to evoke the Animal House image.

These more detailed images worked well on the poster, but we felt these drew too much attention away from the other content on the playbill cover. In order to adapt to the different scales and formats, we eliminated the complex gender symbols and substituted just two cups. The simple color change helped to retain the idea of gender. What you see before you is the final integration of these elements.­


This slideshow requires JavaScript.

I did a bit of research as to what the title refers to. Other than that, just watching the show today…very good. =)

This slideshow requires JavaScript.

What words can I use to describe the frustration I dealt with in completing this project? Anger? Distress? Disappointment is probably the one I would choose. Execution has always been my weakest point in any project, and I think that is true for my packaging, as well. I can’t describe to you how disappointed I am with the ‘craft’ aspect of its execution. The package I am turning in today is the second box of three that I’ve made over the past few days, and it’s the best of them. When we began this project I wanted to save at least one full day for execution. I took three. The biggest problem here was materials and my lack of experience working with them. If I were to go back and do it again I would have chosen different black paper for my facing, started off with the lighter cardboard, and used a different adhesive. I would also have decided not to purchase the circle cutter. FYI, these are a waste of time, patience and money. Scissors ended up being better after all.

I’m very pleased with the design, however. I love the actual design of the packaging, especially as it is meant to look. In an ideal world I would be having things printed for me—no alignment issues, printing directly on the materials, etc. The execution just didn’t do the design justice. I’m not saying the design is perfect by any means. I’m still not sure I care for the business cards, and my tags could use a little tweaking. The mirror coasters aren’t even perfect, but I am proud of the fact that I designed and built a box from scratch, and I love my tissue paper samples. Conceptually I think there’s a lot going on here. I really like the double panel tags and the round tags—thank you for the suggestion. It was a nice opportunity to incorporate my tissue paper patterns, and it helped create unity across the system/packaging. Love. It. A huge thank you to my classmates for helping me narrow my paper swatches and package design, too.

In the beginning I wanted to use round shapes and muted colors with accent items. I stayed true to this, a little truer in some pieces than others, but I think it was a good decision. I would like to re-attempt my second box, the stemware/glassware box. I will talk to you about this later today, but would it be okay to submit it just for feedback? I’ve got the plate box in today, which is what was required for this assignment, but I want to be able to use the box with the round handles as well. I’d like to go back and re-take photos for the whole project including this item. It’s something I think really will tie it all back together, and it’s something I’m really proud of. Unfortunately I couldn’t get the kinks of execution sorted out. When we started this class, some of the things I wanted to do was experiment with materials, challenge myself and work with typography. I think I’ve done all three of these throughout the course of this project, and I know this will add another dimension to my portfolio. I really loved working three-dimensionally again. Spatial design is extremely cool, albeit verrry difficult. As time passes I will continue to develop those skills. I guess what I’m trying to say is I’ve loved it and hated it. I’m happy to say it’s mostly been love.

spin info

SPIN Brand Promise:
To provide unique, stylish stemware, cookware and dinnerware handcrafted by local artists that can be easily integrated into any art lover’s kitchen.

Brand Values:
Supporting Local Vendors, Uniqueness, Quality, Craft, Sophistication, Class, Supporting the Arts, Versatility

Brand Essence (in adjective form):
Bright, fun, sophisticated, unique, quirky (?), stylish/chic, fun, artistic, intriguing, natural/nature-inspired, charming, modern

See brand information in tandem with my Visual Brief.